1 January, 0001 5 min read

Leverage the power of video for your OTT platform

Chema Fernández Diaz
Co-Founder, StreamViral
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Over-the-top (OTT) technology has leveled the playing field for small and medium enterprises (SME) to grow their business. SMEs can now reach a wider global audience with OTT and one of the best tools to use is video. Videos have the power for SMEs to deliver their brand, showcase future products/solutions or improve lead generation.

There are plenty of videos SMEs can choose to produce ranging from promotional to product video guides or ads to customer testimonials the list is long. According to Hubspot, 81% of businesses use video as a marketing tool. Video can be used to target a prospective audience, which could lead to increased user engagement and ultimately increased sales and subscribers.

1. How can video help build an audience…through the power of ‘storytelling’?
Using effective storytelling, SMEs can produce video content that resonates with their customers. SMEs have control over the content being produced, which can be targeted to an audience base. Customers can experience content in the best ways that show the SMEs brand. It may also allow for better data and analytics that SMEs can use to have a data-driven approach based on customer behaviour. data-driven decisions based on customer behavior.

2. How can video increase engagement with an audience?
Producing relevant and timely original content. Content allows SMEs to connect with current subscribers and attract new customers. Sharing the video on social media platforms opens the door to attract viewers. Having a strong connection with your audience and leveraging feedback can help deliver enhanced engagement. By understanding more about customer needs may lead to producing more personalised and targeted content to the audience.

3. How can video help increase sales?
Videos are more engaging and memorable and may help in the consumer decision-making process. According to Wyzowl, 87% of video marketers say video increased traffic to the website and 83% say video has helped generate leads which has helped increase sales. The popularity of using video marketing is here to stay. Video sells.