28 June 2022, London, UK: StreamViral, an OTT company specializing in customized OTT broadcast channels for lower league and niche sports, has announced a partnership with InPlayer to facilitate global online payments. InPlayer is a leading monetization platform offering secure, reliable and scalable Paywall service for online platforms with a specialty for Live, Video On Demand (VOD) and subscription services.

StreamViral has been growing rapidly since its creation in 2019. It has targeted lower leagues and niche sports who do not have the big budgets of major leagues and clubs. The commercial model includes a revenue share option where both the clubs and StreamViral share the monetization generated from the platform.

Isobelle Benge, co-founder and CTO of StreamViral explains “Our current payment platform was limited in terms of features, but especially in terms of support options. InPlayer fulfils many of the needs of our customers and they are offering 24x7x365 support on our behalf. With a rev share option that is critical for our success, we are delighted that we have partnership with InPlayer that we know we can hugely rely on to ensure speedy transactions and amazing customer support when it comes to monetization of content. Our customized platforms provide a much needed boost for many sports clubs who, with our help, can start to generate revenue in manner they never thought possible. ”

Alex Coakley, Commercial Director at InPlayer added “InPlayer is used by many global OTT platform providers and we are delighted to support StreamViral to enhance their own product offering. Their customer-first approach is evident with the client base they have already built and we are very happy to be partnering with them as a critical part of their growth plan.”

StreamViral’s growth is attributed to many factors included reliability, performance, and the speed it can spin up a new sports channel within a hosted  cloud environment. But also with a revenue share model offering, it means customers no longer need to commit to a massive capex expenditure at the beginning of the project and allows end users and resellers an assured incremental revenue income. For many sports federations, a guaranteed revenue income every month is a major comfort to the balance sheet and having a supported global paywall service is a critical factor to success. 

Any sports clubs or leagues looking to monetize content should contact should contact Stream Viral directly. They can also offer production services to create content and marketing services to increase subscribers.