1 January, 0001 5 min read

No pain no gain - How OTT can build and reinforce your brand image

Chema Fernández Diaz
Co-Founder, StreamViral
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The last few years has seen a tremendous increase in OTT subscribers. Over-the-top (OTT) solutions have changed the way brands, companies or individuals (content creators) reach their audiences by by-passing traditional distribution via TV, cable etc. With OTT, content creators can deliver videos to their subscribers via the web, mobile apps or connected TV (ie. Apple TV, Roku, Fire TV, etc) or Smart TV apps (ie. LG, Samsung, etc)

This presents the perfect opportunity to build and reinforce your brand image. Putting a bit of time and effort into marketing your brand will not only create increased awareness of your brand but reinforce your image. This will go a long way in gaining new subscribers and building a long lasting brand image.

OTT has made it easy for brands to reach a global audience. Leveraging the power of video, brands can engage with potential consumers world wide to showcase their product or solution in an interactive way. Brands can expand their demographic and market themselves in new and exciting ways especially if original content is being produced and tailored to a target audience.

Video streaming and OTT is here to stay. The growth of OTT has opened up a whole new realm of digital marketing. Today’s consumers are looking for new, innovative and fresh ideas to be entertained, educated and communicated to so brands and businesses have a golden opportunity to seize the moment. The development of digital technology provides many mediums for brands to tell their story or message. Brands do not want to get left behind by not leveraging the power of OTT.